For more than 20 years, I’ve worked inside companies of every kind, from founder-led small businesses to global enterprises.
What’s always interested me most is how marketing operates within a business—how it intersects and aligns with business development, sales, operations, employee engagement, client experience and leadership to move the organization forward.
I’m drawn to organizations that view marketing as more than a brand expression or a revenue driver; they see it as an operating system for the business, one that connects people, processes, and growth priorities to deliver measurable outcomes.
This perspective is now the foundation of my career. I work with organizations to turn their strategy into execution and help build the ecosystem required to drive growth.
A career shaped by guiding organizations through every stage of growth
Integrating for
Private Equity Growth
Turning M&A changes into a unified brand, expanding leadership visibility, and building award-winning reputations.
Transforming
Legacy Brands
Helping iconic organizations evolve for today while protecting the core that built trust.
Building
the Foundations
Establishing the marketing ecosystem and processes that power growth from the ground up.
Integrating for
PE-Backed Growth
Avoq | VP, Head of Brand
Built the firm’s first marketing function, led an acquisition-driven rebrand, and aligned business development teams across markets and practices under PE ownership.
Transforming
Legacy Brands
Clear Channel Outdoor | Director, Brand Marketing
Led positioning, reputation-building and business development during the out-of-home industry’s digital shift.
Time Inc. | Executive Director, Brand Strategy
Unified brand strategy and strengthened business development strategy across a multi-brand portfolio during major industry transformation.
Stanley Black & Decker | Group Manager, Strategic Insights
Defined the strategy for a new Construction Technology division, connecting product, brand and audience insights.
Building the Foundations
Van Wagner Outdoor | Manager, Brand Marketing
Built a founder-led company’s first marketing and business-development infrastructure.
Premier Outdoor | Strategic Advisor
Defined brand and business development strategy that accelerated growth and led to acquisition.
Noetic Consultants | Brand & Marketing Consultant
Partnered with founders and C-suite teams to structure people and processes that turn strategy into performance.