Your Business Doesn’t Need “More Sales” - It Needs Alignment

It is very common to see marketing, sales, and business development used interchangeably across many B2B and professional service organizations.

Except they’re not interchangeable.

They’re distinctly different disciplines, different muscles, and different ways of creating growth. And when leaders blur the lines between them or don’t understand the unique role of each one, the entire growth engine slows down.